Animoto
Online drag-and-drop video maker that helps small businesses create professional marketing videos.
Est. Valuation
$150M
$150,000,000 · 5× ARR estimate
Monthly Revenue (MRR)
$2.5M
$2,500,000/mo
Annual Revenue (ARR)
$30M
$30,000,000/yr
Employees
100
Founded
2007
Animoto Revenue History
Revenue history for Animoto from 2019 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2019 | $2,500,000 | $30,000,000 | — | Nov 2019 |
How Animoto Makes Money
Animoto Funding
Animoto is fully bootstrapped with no outside funding. The company has grown to $30,000,000 ARR organically.
Animoto Founders
Jason Hsiao
Co-founder & Chief Video Officer
Animoto FAQ
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How We Estimate Animoto's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.