Baby MORI

Baby MORI

babymori.com·United Kingdom·Updated Jul 26, 2017

UK-based direct-to-consumer brand selling premium organic baby clothing and essentials to customers across 50+ countries.

E-commerce

Est. Valuation

$9M

$9,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$150K

$150,000/mo

Annual Revenue (ARR)

$1.8M

$1,800,000/yr

Founded

2016

Baby MORI Revenue History

Revenue history for Baby MORI from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$150,000$0Jul 2017

How Baby MORI Makes Money

one-time

Baby MORI Funding

Baby MORI is fully bootstrapped with no outside funding. The company has grown to $1,800,000 ARR organically.

Baby MORI Founders

Akin Onal

Co-founder

Cam Miller

Co-founder, Chief Growth Officer

Baby MORI FAQ

How much does Baby MORI make?
Baby MORI generates $150,000 in monthly recurring revenue (MRR), which is $1,800,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Baby MORI's valuation?
Baby MORI's estimated valuation is $9,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Baby MORI?
Baby MORI was founded in 2016 by Akin Onal (Co-founder), Cam Miller (Co-founder, Chief Growth Officer). The company is based in GB.
Is Baby MORI bootstrapped?
Yes, Baby MORI is fully bootstrapped with no outside funding. The company has grown to $1,800,000 ARR organically.
What does Baby MORI do?
UK-based direct-to-consumer brand selling premium organic baby clothing and essentials to customers across 50+ countries. Baby MORI operates in the E-commerce space.

How We Estimate Baby MORI's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.