Pixel & Tonic
Pixel & Tonic makes Craft CMS, a developer-focused content management system sold primarily to web agencies building bespoke websites.
Est. Valuation
$7.5M
$7,500,000 · 5× ARR estimate
Monthly Revenue (MRR)
$125K
$125,000/mo
Annual Revenue (ARR)
$1.5M
$1,500,000/yr
Employees
10
Founded
2010
Pixel & Tonic Revenue History
Revenue history for Pixel & Tonic from 2018 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2018 | $125,000 | $1,500,000 | — | Feb 2018 |
How Pixel & Tonic Makes Money
Pixel & Tonic Funding
Pixel & Tonic is fully bootstrapped with no outside funding. The company has grown to $1,500,000 ARR organically.
Pixel & Tonic Founders
Brandon Kelly
Founder
Pixel & Tonic FAQ
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How We Estimate Pixel & Tonic's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.