Demandbase
B2B account-based marketing technology platform that helps companies target, personalize, and convert the right business accounts through advertising and website personalization.
Est. Valuation
$500M
$499,999,980 · 5× ARR estimate
Monthly Revenue (MRR)
$8.3M
$8,333,333/mo
Annual Revenue (ARR)
$100M
$99,999,996/yr
Employees
250
Founded
2007
Demandbase Revenue History
Revenue history for Demandbase from 2017 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2017 | $8,333,333 | $100,000,000 | — | Mar 2017 |
How Demandbase Makes Money
Demandbase Funding
Demandbase is fully bootstrapped with no outside funding. The company has grown to $99,999,996 ARR organically.
Demandbase Founders
Chris Golec
CEO & Founder
Demandbase FAQ
How much does Demandbase make?
What is Demandbase's valuation?
Who founded Demandbase?
Is Demandbase bootstrapped?
What does Demandbase do?
Companies Similar to Demandbase
SaaS companies with similar tags and business models.
How We Estimate Demandbase's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.