Firstborn
AcquiredFirstborn was a digital design and technology agency building mobile and digital products for clients, acquired by Dentsu around 2012.
Est. Valuation
$137.5M
$137,520,000 · 5× ARR estimate
Monthly Revenue (MRR)
$2.3M
$2,292,000/mo
Annual Revenue (ARR)
$27.5M
$27,504,000/yr
Employees
100
Firstborn Revenue History
Revenue history for Firstborn from 2022 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2022 | $2,292,000 | $27,500,000 | — | Mar 2022 |
How Firstborn Makes Money
Firstborn Funding
Firstborn is fully bootstrapped with no outside funding. The company has grown to $27,504,000 ARR organically.
Firstborn Founders
Dan Atlas
Co-founder
Michael
Co-founder
June
Co-founder
Eric
Co-founder
Firstborn FAQ
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What is Firstborn's valuation?
Who founded Firstborn?
Is Firstborn bootstrapped?
What does Firstborn do?
How We Estimate Firstborn's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.