Forma.ai

Forma.ai

forma.ai·Canada·Updated Jul 26, 2023

AI-powered sales compensation platform that unifies the design, execution, and change orchestration of incentive plans for enterprise sales teams.

SaaSAIAnalyticsEnterprise

Est. Valuation

$50M

$49,999,980 · 5× ARR estimate

Monthly Revenue (MRR)

$833.3K

$833,333/mo

Annual Revenue (ARR)

$10M

$9,999,996/yr

Employees

125

Founded

2016

Forma.ai Revenue History

Revenue history for Forma.ai from 2023 to 2026.

YearMRRARRYoY GrowthSource
2023$833,333$10,000,000Jul 2023

How Forma.ai Makes Money

subscriptions

Forma.ai Funding

Forma.ai is fully bootstrapped with no outside funding. The company has grown to $9,999,996 ARR organically.

Forma.ai Founders

Nabil Ghalayini

CEO & Founder

Forma.ai FAQ

How much does Forma.ai make?
Forma.ai generates $833,333 in monthly recurring revenue (MRR), which is $9,999,996 annualized (ARR). This revenue figure is self-reported by the founder.
What is Forma.ai's valuation?
Forma.ai's estimated valuation is $49,999,980, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Forma.ai?
Forma.ai was founded in 2016 by Nabil Ghalayini (CEO & Founder). The company is based in CA.
Is Forma.ai bootstrapped?
Yes, Forma.ai is fully bootstrapped with no outside funding. The company has grown to $9,999,996 ARR organically as a solo-founder business.
What does Forma.ai do?
AI-powered sales compensation platform that unifies the design, execution, and change orchestration of incentive plans for enterprise sales teams. Forma.ai operates in the SaaS, AI, Analytics space.

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How We Estimate Forma.ai's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.