G2
B2B software review website and marketplace that also offers SaaS spend management (G2 Track) and data/taxonomy licensing to enterprises and investors.
Est. Valuation
$500M
$499,999,980 · 5× ARR estimate
Monthly Revenue (MRR)
$8.3M
$8,333,333/mo
Annual Revenue (ARR)
$100M
$99,999,996/yr
Employees
936
Founded
2012
G2 Revenue History
Revenue history for G2 from 2022 to 2026.
How G2 Makes Money
G2 Funding
G2 is fully bootstrapped with no outside funding. The company has grown to $99,999,996 ARR organically.
G2 Founders
Godard Abel
CEO
G2 FAQ
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How We Estimate G2's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.