MapMyFitness

MapMyFitness

Acquired
mapmyfitness.com ↗·United States·Updated Apr 10, 2016

Fitness tracking platform offering route mapping and activity logging for runners, cyclists, and other athletes via web and mobile apps.

HealthMobile AppSaaSAnalytics

Est. Valuation

$85M

$85,000,020 · 5× ARR estimate

Monthly Revenue (MRR)

$1.4M

$1,416,667/mo

Annual Revenue (ARR)

$17M

$17,000,004/yr

Employees

103

Founded

2006

MapMyFitness Revenue History

Revenue history for MapMyFitness from 2016 to 2026.

YearMRRARRYoY GrowthSource
2016$1,416,667$17,000,000—Apr 2016

How MapMyFitness Makes Money

mixed

MapMyFitness Funding

MapMyFitness is fully bootstrapped with no outside funding. The company has grown to $17,000,004 ARR organically.

MapMyFitness Founders

Robin Thurston

Co-founder

Kevin Callahan

Co-founder

MapMyFitness FAQ

How much does MapMyFitness make?
MapMyFitness generates $1,416,667 in monthly recurring revenue (MRR), which is $17,000,004 annualized (ARR). This revenue figure is self-reported by the founder.
What is MapMyFitness's valuation?
MapMyFitness's estimated valuation is $85,000,020, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded MapMyFitness?
MapMyFitness was founded in 2006 by Robin Thurston (Co-founder), Kevin Callahan (Co-founder). The company is based in US.
Is MapMyFitness bootstrapped?
Yes, MapMyFitness is fully bootstrapped with no outside funding. The company has grown to $17,000,004 ARR organically.
What does MapMyFitness do?
Fitness tracking platform offering route mapping and activity logging for runners, cyclists, and other athletes via web and mobile apps. MapMyFitness operates in the Health, Mobile App, SaaS space.

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How We Estimate MapMyFitness's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.