NuORDER
AcquiredB2B e-commerce platform connecting brands (e.g. Lacoste) with wholesale retailers (e.g. Nordstrom) via SaaS subscriptions.
Est. Valuation
$90M
$90,000,000 · 5× ARR estimate
Monthly Revenue (MRR)
$1.5M
$1,500,000/mo
Annual Revenue (ARR)
$18M
$18,000,000/yr
Employees
100
Founded
2011
NuORDER Revenue History
Revenue history for NuORDER from 2020 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2020 | $1,500,000 | $18,000,000 | — | Mar 2020 |
How NuORDER Makes Money
NuORDER Funding
NuORDER is fully bootstrapped with no outside funding. The company has grown to $18,000,000 ARR organically.
NuORDER Founders
Heath Wells
Co-founder & CEO
NuORDER FAQ
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How We Estimate NuORDER's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.