Pendo
A software platform that embeds into applications to capture user behavior, provide product analytics, and deliver in-app guidance to help software owners improve their user experiences.
Est. Valuation
$1B
$1,000,020,000 · 5× ARR estimate
Monthly Revenue (MRR)
$16.7M
$16,667,000/mo
Annual Revenue (ARR)
$200M
$200,004,000/yr
Employees
870
Founded
2013
Pendo Revenue History
Revenue history for Pendo from 2018 to 2026.
How Pendo Makes Money
Pendo Funding
Pendo is fully bootstrapped with no outside funding. The company has grown to $200,004,000 ARR organically.
Pendo Founders
Todd Olson
CEO
Pendo FAQ
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How We Estimate Pendo's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.