Sandhills Development
Bootstrapped WordPress software company building e-commerce and affiliate marketing plugins including AffiliateWP, Easy Digital Downloads, WP Simple Pay, and Sugar Calendar.
Est. Valuation
$18.7M
$18,660,000 · 5× ARR estimate
Monthly Revenue (MRR)
$311K
$311,000/mo
Annual Revenue (ARR)
$3.7M
$3,732,000/yr
Employees
26
Founded
2009
Sandhills Development Revenue History
Revenue history for Sandhills Development from 2020 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2020 | $311,000 | $3,732,000 | — | Oct 2020 |
How Sandhills Development Makes Money
Sandhills Development Funding
Sandhills Development is fully bootstrapped with no outside funding. The company has grown to $3,732,000 ARR organically.
Sandhills Development Founders
Pippin Williamson
Founder
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How We Estimate Sandhills Development's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.