Thinkific
Thinkific is a SaaS platform that enables creators, coaches, and businesses to build and sell online courses, memberships, and digital products under their own brand.
Est. Valuation
$300M
$300,000,000 · 5× ARR estimate
Monthly Revenue (MRR)
$5M
$5,000,000/mo
Annual Revenue (ARR)
$60M
$60,000,000/yr
Employees
280
Founded
2012
Thinkific Revenue History
Revenue history for Thinkific from 2024 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2024 | $5,000,000 | $60,000,000 | — | Jan 2024 |
How Thinkific Makes Money
Thinkific Funding
Thinkific is fully bootstrapped with no outside funding. The company has grown to $60,000,000 ARR organically.
Thinkific Founders
Greg Smith
Co-founder & CEO
Matt Smith
Co-founder
Miranda
Co-founder
Thinkific FAQ
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How We Estimate Thinkific's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.