Trulioo

Trulioo

trulioo.com·Canada·Updated Jan 10, 2022

Digital identity verification platform serving 195 countries, enabling businesses to onboard customers and comply with KYC/AML regulations via per-check usage-based pricing.

SaaSFintechAPIAnalytics

Est. Valuation

$500M

$499,999,980 · 5× ARR estimate

Monthly Revenue (MRR)

$8.3M

$8,333,333/mo

Annual Revenue (ARR)

$100M

$99,999,996/yr

Employees

300

Founded

2011

Trulioo Revenue History

Revenue history for Trulioo from 2022 to 2026.

YearMRRARRYoY GrowthSource
2022$8,333,333$100,000,000Jan 2022

How Trulioo Makes Money

usage-based

Trulioo Funding

Trulioo is fully bootstrapped with no outside funding. The company has grown to $99,999,996 ARR organically.

Trulioo Founders

Steve Munford

CEO

Trulioo FAQ

How much does Trulioo make?
Trulioo generates $8,333,333 in monthly recurring revenue (MRR), which is $99,999,996 annualized (ARR). This revenue figure is self-reported by the founder.
What is Trulioo's valuation?
Trulioo's estimated valuation is $499,999,980, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Trulioo?
Trulioo was founded in 2011 by Steve Munford (CEO). The company is based in CA.
Is Trulioo bootstrapped?
Yes, Trulioo is fully bootstrapped with no outside funding. The company has grown to $99,999,996 ARR organically as a solo-founder business.
What does Trulioo do?
Digital identity verification platform serving 195 countries, enabling businesses to onboard customers and comply with KYC/AML regulations via per-check usage-based pricing. Trulioo operates in the SaaS, Fintech, API space.

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How We Estimate Trulioo's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.