Trust & Will
Online estate planning platform offering wills, trusts, and guardian documents for everyday families at a fraction of traditional attorney costs.
Est. Valuation
$5M
$4,999,980 · 5× ARR estimate
Monthly Revenue (MRR)
$83.3K
$83,333/mo
Annual Revenue (ARR)
$1000K
$999,996/yr
Employees
11
Founded
2017
Trust & Will Revenue History
Revenue history for Trust & Will from 2020 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2020 | $83,333 | $1,000,000 | — | May 2020 |
How Trust & Will Makes Money
Trust & Will Funding
Trust & Will is fully bootstrapped with no outside funding. The company has grown to $999,996 ARR organically.
Trust & Will Founders
Cody Barbo
CEO
Daniel
Co-founder
Brian
Co-founder
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How We Estimate Trust & Will's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.