Userful

Userful

userful.com·Canada·Updated Jul 9, 2022

AV over IP software platform for enterprise video distribution across control rooms, digital signage, and meeting rooms.

SaaSEnterpriseHardwareProductivity

Est. Valuation

$25M

$25,000,020 · 5× ARR estimate

Monthly Revenue (MRR)

$416.7K

$416,667/mo

Annual Revenue (ARR)

$5M

$5,000,004/yr

Employees

100

Founded

2003

Userful Revenue History

Revenue history for Userful from 2022 to 2026.

YearMRRARRYoY GrowthSource
2022$416,667$5,000,000Jul 2022

How Userful Makes Money

subscriptions

Userful Funding

Userful is fully bootstrapped with no outside funding. The company has grown to $5,000,004 ARR organically.

Userful Founders

John Marshall

CEO

Userful FAQ

How much does Userful make?
Userful generates $416,667 in monthly recurring revenue (MRR), which is $5,000,004 annualized (ARR). This revenue figure is self-reported by the founder.
What is Userful's valuation?
Userful's estimated valuation is $25,000,020, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Userful?
Userful was founded in 2003 by John Marshall (CEO). The company is based in CA.
Is Userful bootstrapped?
Yes, Userful is fully bootstrapped with no outside funding. The company has grown to $5,000,004 ARR organically as a solo-founder business.
What does Userful do?
AV over IP software platform for enterprise video distribution across control rooms, digital signage, and meeting rooms. Userful operates in the SaaS, Enterprise, Hardware space.

How We Estimate Userful's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.