For Sale· Asking $10,700

This business is currently listed for sale.

What The Food

What The Food

whatthefood.io·United Kingdom·Updated Apr 29, 2026

If you’ve once asked yourself: “AM I actually eating right?” This macro tracker might be for you. It’s built for people who want to track food and calories without manual logging. This is a macro tracking companion that helps people understand what they eat and gives them context behind those numbers.

SaaSHealth FitnessMobile AppsAI

Est. Valuation

$5.8K

$5,820 · 5× ARR estimate

Monthly Revenue (MRR)

$97

$97/mo

Annual Revenue (ARR)

$1.2K

$1,164/yr

Founded

2025

What The Food Revenue History

Revenue history for What The Food from 2026 to 2026.

YearMRRARRYoY GrowthSource
2026$97$1,164Apr 2026

How What The Food Makes Money

Free: $0/month, Premium: $9.99/month

What The Food Funding

What The Food is fully bootstrapped with no outside funding. The company has grown to $1,164 ARR organically.

What The Food Founders

Odeh Ahwal

@odehahwal

What The Food FAQ

How much does What The Food make?
What The Food generates $97 in monthly recurring revenue (MRR), which is $1,164 annualized (ARR). This revenue figure is verified via Stripe integration.
What is What The Food's valuation?
What The Food's estimated valuation is $5,820, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded What The Food?
What The Food was founded in 2025 by Odeh Ahwal. The company is based in GB.
Is What The Food bootstrapped?
Yes, What The Food is fully bootstrapped with no outside funding. The company has grown to $1,164 ARR organically as a solo-founder business.
Is What The Food for sale?
Yes, What The Food is currently listed for sale with an asking price of $10,700. The business generates $97/mo in recurring revenue. You can find more details in the SaaS directory.

How We Estimate What The Food's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.