AdRoll
A digital advertising and marketing technology platform offering retargeting, prospecting, and personalized campaigns across desktop, mobile, email, and on-site channels for B2C brands.
Est. Valuation
$1.5B
$1,500,000,000 · 5× ARR estimate
Monthly Revenue (MRR)
$25M
$25,000,000/mo
Annual Revenue (ARR)
$300M
$300,000,000/yr
Founded
2010
AdRoll Revenue History
Revenue history for AdRoll from 2018 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2018 | $25,000,000 | $300,000,000 | — | Jul 2018 |
How AdRoll Makes Money
AdRoll Funding
AdRoll is fully bootstrapped with no outside funding. The company has grown to $300,000,000 ARR organically.
AdRoll Founders
Toby Graber
CEO
AdRoll FAQ
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How We Estimate AdRoll's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.