Yotpo

Yotpo

yotpo.com·Israel·Updated May 30, 2019

Commerce marketing cloud for direct-to-consumer brands offering reviews, loyalty, referrals, and visual marketing products.

SaaSE-commerceMarketingAnalytics

Est. Valuation

$200M

$199,999,980 · 5× ARR estimate

Monthly Revenue (MRR)

$3.3M

$3,333,333/mo

Annual Revenue (ARR)

$40M

$39,999,996/yr

Employees

340

Founded

2011

Yotpo Revenue History

Revenue history for Yotpo from 2019 to 2026.

YearMRRARRYoY GrowthSource
2019$3,333,333$40,000,000May 2019

How Yotpo Makes Money

subscriptions

Yotpo Funding

Yotpo is fully bootstrapped with no outside funding. The company has grown to $39,999,996 ARR organically.

Yotpo Founders

Tomer Tagrin

CEO & Co-founder

Yotpo FAQ

How much does Yotpo make?
Yotpo generates $3,333,333 in monthly recurring revenue (MRR), which is $39,999,996 annualized (ARR). This revenue figure is self-reported by the founder.
What is Yotpo's valuation?
Yotpo's estimated valuation is $199,999,980, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Yotpo?
Yotpo was founded in 2011 by Tomer Tagrin (CEO & Co-founder). The company is based in IL.
Is Yotpo bootstrapped?
Yes, Yotpo is fully bootstrapped with no outside funding. The company has grown to $39,999,996 ARR organically as a solo-founder business.
What does Yotpo do?
Commerce marketing cloud for direct-to-consumer brands offering reviews, loyalty, referrals, and visual marketing products. Yotpo operates in the SaaS, E-commerce, Marketing space.

Companies Similar to Yotpo

SaaS companies with similar tags and business models.

How We Estimate Yotpo's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.