Automattic
Automattic is the company behind WordPress.com, WooCommerce, and Jetpack, operating a 98-99% subscription-based business serving tens of millions of WordPress sites globally.
Est. Valuation
$500M
$499,999,980 · 5× ARR estimate
Monthly Revenue (MRR)
$8.3M
$8,333,333/mo
Annual Revenue (ARR)
$100M
$99,999,996/yr
Employees
650
Founded
2005
Automattic Revenue History
Revenue history for Automattic from 2019 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2019 | $8,333,333 | $100,000,000 | — | Aug 2019 |
How Automattic Makes Money
Automattic Funding
Automattic is fully bootstrapped with no outside funding. The company has grown to $99,999,996 ARR organically.
Automattic Founders
Matt Mullenweg
CEO
Automattic FAQ
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Companies Similar to Automattic
SaaS companies with similar tags and business models.
How We Estimate Automattic's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.