Badger Maps

Badger Maps

badgermapping.com·United States·Updated Nov 4, 2024

Route planning and mapping software for field sales representatives

SaaSProductivity

Est. Valuation

$32.1M

$32,100,000 · 5× ARR estimate

Monthly Revenue (MRR)

$535K

$535,000/mo

Annual Revenue (ARR)

$6.4M

$6,420,000/yr

Founded

2012

Badger Maps Revenue History

Revenue history for Badger Maps from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$120,000$1,200,000May 2017
2020$355,000$3,000,000+150%Mar 2020
2022$416,667$5,000,000+67%Nov 2022
2024$535,000$6,420,000+28%Nov 2024

How Badger Maps Makes Money

subscriptions

Badger Maps Funding

Badger Maps is fully bootstrapped with no outside funding. The company has grown to $6,420,000 ARR organically.

Badger Maps Founders

Steve Benson

Founder & CEO

Badger Maps FAQ

How much does Badger Maps make?
Badger Maps generates $535,000 in monthly recurring revenue (MRR), which is $6,420,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Badger Maps's valuation?
Badger Maps's estimated valuation is $32,100,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Badger Maps?
Badger Maps was founded in 2012 by Steve Benson (Founder & CEO). The company is based in US.
Is Badger Maps bootstrapped?
Yes, Badger Maps is fully bootstrapped with no outside funding. The company has grown to $6,420,000 ARR organically as a solo-founder business.
What does Badger Maps do?
Route planning and mapping software for field sales representatives Badger Maps operates in the SaaS, Productivity space.

How We Estimate Badger Maps's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.