BuzzSumo

BuzzSumo

Acquired
buzzsumo.com·United Kingdom·Updated Feb 23, 2018

Content analysis and marketing intelligence tool that tracks content sharing data across the web, used by brands and marketers to identify top-performing content.

SaaSMarketingAnalyticsContent

Est. Valuation

$27.3M

$27,300,000 · 5× ARR estimate

Monthly Revenue (MRR)

$455K

$455,000/mo

Annual Revenue (ARR)

$5.5M

$5,460,000/yr

Founded

2013

BuzzSumo Revenue History

Revenue history for BuzzSumo from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$455,000$0Feb 2018

How BuzzSumo Makes Money

subscriptions

BuzzSumo Funding

BuzzSumo is fully bootstrapped with no outside funding. The company has grown to $5,460,000 ARR organically.

BuzzSumo Founders

Steve Rayson

Co-founder

James Blackwell

Co-founder

BuzzSumo FAQ

How much does BuzzSumo make?
BuzzSumo generates $455,000 in monthly recurring revenue (MRR), which is $5,460,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is BuzzSumo's valuation?
BuzzSumo's estimated valuation is $27,300,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded BuzzSumo?
BuzzSumo was founded in 2013 by Steve Rayson (Co-founder), James Blackwell (Co-founder). The company is based in GB.
Is BuzzSumo bootstrapped?
Yes, BuzzSumo is fully bootstrapped with no outside funding. The company has grown to $5,460,000 ARR organically.
What does BuzzSumo do?
Content analysis and marketing intelligence tool that tracks content sharing data across the web, used by brands and marketers to identify top-performing content. BuzzSumo operates in the SaaS, Marketing, Analytics space.

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How We Estimate BuzzSumo's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.