Fabl

Fabl

fabl.co·United States·Updated Mar 26, 2018

Cloud-based publishing platform for rich media branded content and content marketing, serving enterprise clients including CBS, GE, and Ducati.

SaaSContentMarketingAnalytics

Est. Valuation

$12M

$12,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$200K

$200,000/mo

Annual Revenue (ARR)

$2.4M

$2,400,000/yr

Employees

22

Founded

2013

Fabl Revenue History

Revenue history for Fabl from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$200,000$0Mar 2018

How Fabl Makes Money

mixed

Fabl Funding

Fabl is fully bootstrapped with no outside funding. The company has grown to $2,400,000 ARR organically.

Fabl Founders

Taj Forer

Co-founder & CEO

Michael Itzkoff

Co-founder

Fabl FAQ

How much does Fabl make?
Fabl generates $200,000 in monthly recurring revenue (MRR), which is $2,400,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Fabl's valuation?
Fabl's estimated valuation is $12,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Fabl?
Fabl was founded in 2013 by Taj Forer (Co-founder & CEO), Michael Itzkoff (Co-founder). The company is based in US.
Is Fabl bootstrapped?
Yes, Fabl is fully bootstrapped with no outside funding. The company has grown to $2,400,000 ARR organically.
What does Fabl do?
Cloud-based publishing platform for rich media branded content and content marketing, serving enterprise clients including CBS, GE, and Ducati. Fabl operates in the SaaS, Content, Marketing space.

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How We Estimate Fabl's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.