ConvertKit

ConvertKit

convertkit.com·United States·Updated Apr 13, 2021

Email marketing platform built for content creators, offering newsletters, automations, landing pages, and a digital product commerce platform.

SaaSMarketingNo-Code

Est. Valuation

$125M

$124,999,980 · 5× ARR estimate

Monthly Revenue (MRR)

$2.1M

$2,083,333/mo

Annual Revenue (ARR)

$25M

$24,999,996/yr

Employees

58

Founded

2013

ConvertKit Revenue History

Revenue history for ConvertKit from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$450,000$0Sep 2017
2018$1,070,000$12,840,000+∞%Aug 2018
2021$2,083,333$25,000,000+95%Apr 2021

How ConvertKit Makes Money

subscriptions

ConvertKit Funding

ConvertKit is fully bootstrapped with no outside funding. The company has grown to $24,999,996 ARR organically.

ConvertKit Founders

Nathan Barry

Founder & CEO

ConvertKit FAQ

How much does ConvertKit make?
ConvertKit generates $2,083,333 in monthly recurring revenue (MRR), which is $24,999,996 annualized (ARR). This revenue figure is self-reported by the founder.
What is ConvertKit's valuation?
ConvertKit's estimated valuation is $124,999,980, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded ConvertKit?
ConvertKit was founded in 2013 by Nathan Barry (Founder & CEO). The company is based in US.
Is ConvertKit bootstrapped?
Yes, ConvertKit is fully bootstrapped with no outside funding. The company has grown to $24,999,996 ARR organically as a solo-founder business.
What does ConvertKit do?
Email marketing platform built for content creators, offering newsletters, automations, landing pages, and a digital product commerce platform. ConvertKit operates in the SaaS, Marketing, No-Code space.

Companies Similar to ConvertKit

SaaS companies with similar tags and business models.

How We Estimate ConvertKit's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.