Donuts

Donuts

donuts.co·United States·Updated Dec 27, 2017

Donuts operates the world's largest portfolio of new top-level domains (e.g. .coffee, .today, .news, .social), wholesaling domain registrations through retail partners like GoDaddy, Squarespace, and Hostgator.

MarketplaceSaaS

Est. Valuation

$300M

$300,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$5M

$5,000,000/mo

Annual Revenue (ARR)

$60M

$60,000,000/yr

Employees

100

Founded

2010

Donuts Revenue History

Revenue history for Donuts from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$5,000,000$60,000,000Dec 2017

How Donuts Makes Money

subscriptions

Donuts Funding

Donuts is fully bootstrapped with no outside funding. The company has grown to $60,000,000 ARR organically.

Donuts Founders

Bruce Jaffe

CEO

Donuts FAQ

How much does Donuts make?
Donuts generates $5,000,000 in monthly recurring revenue (MRR), which is $60,000,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Donuts's valuation?
Donuts's estimated valuation is $300,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Donuts?
Donuts was founded in 2010 by Bruce Jaffe (CEO). The company is based in US.
Is Donuts bootstrapped?
Yes, Donuts is fully bootstrapped with no outside funding. The company has grown to $60,000,000 ARR organically as a solo-founder business.
What does Donuts do?
Donuts operates the world's largest portfolio of new top-level domains (e.g. .coffee, .today, .news, .social), wholesaling domain registrations through retail partners like GoDaddy, Squarespace, and Hostgator. Donuts operates in the Marketplace, SaaS space.

Companies Similar to Donuts

SaaS companies with similar tags and business models.

How We Estimate Donuts's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.