Vero

Vero

getvero.com·Australia·Updated Jan 19, 2018

API-driven email marketing platform for B2C companies that helps technical teams collect customer data and send automated, personalized email campaigns.

SaaSMarketingAPI

Est. Valuation

$9M

$9,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$150K

$150,000/mo

Annual Revenue (ARR)

$1.8M

$1,800,000/yr

Employees

16

Founded

2012

Vero Revenue History

Revenue history for Vero from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$150,000$0Jan 2018

How Vero Makes Money

subscriptions

Vero Funding

Vero is fully bootstrapped with no outside funding. The company has grown to $1,800,000 ARR organically.

Vero Founders

Chris Hexton

Co-founder & CEO

Vero FAQ

How much does Vero make?
Vero generates $150,000 in monthly recurring revenue (MRR), which is $1,800,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Vero's valuation?
Vero's estimated valuation is $9,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Vero?
Vero was founded in 2012 by Chris Hexton (Co-founder & CEO). The company is based in AU.
Is Vero bootstrapped?
Yes, Vero is fully bootstrapped with no outside funding. The company has grown to $1,800,000 ARR organically as a solo-founder business.
What does Vero do?
API-driven email marketing platform for B2C companies that helps technical teams collect customer data and send automated, personalized email campaigns. Vero operates in the SaaS, Marketing, API space.

Companies Similar to Vero

SaaS companies with similar tags and business models.

How We Estimate Vero's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.