Now Interact

Now Interact

nowinteract.com·Sweden·Updated Mar 9, 2017

Machine learning SaaS platform that optimizes omnichannel customer engagement for large enterprises by personalizing which contact channels (chat, phone, bots) are shown to website visitors.

SaaSAIAnalyticsMarketing

Est. Valuation

$13.2M

$13,200,000 · 5× ARR estimate

Monthly Revenue (MRR)

$220K

$220,000/mo

Annual Revenue (ARR)

$2.6M

$2,640,000/yr

Employees

20

Founded

2010

Now Interact Revenue History

Revenue history for Now Interact from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$220,000$3,500,000Mar 2017

How Now Interact Makes Money

subscriptions

Now Interact Funding

Now Interact is fully bootstrapped with no outside funding. The company has grown to $2,640,000 ARR organically.

Now Interact Founders

Magnus Åström

CEO

Now Interact FAQ

How much does Now Interact make?
Now Interact generates $220,000 in monthly recurring revenue (MRR), which is $2,640,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Now Interact's valuation?
Now Interact's estimated valuation is $13,200,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Now Interact?
Now Interact was founded in 2010 by Magnus Åström (CEO). The company is based in SE.
Is Now Interact bootstrapped?
Yes, Now Interact is fully bootstrapped with no outside funding. The company has grown to $2,640,000 ARR organically as a solo-founder business.
What does Now Interact do?
Machine learning SaaS platform that optimizes omnichannel customer engagement for large enterprises by personalizing which contact channels (chat, phone, bots) are shown to website visitors. Now Interact operates in the SaaS, AI, Analytics space.

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How We Estimate Now Interact's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.