Paddle

Paddle

paddle.com·United Kingdom·Updated Oct 26, 2022

Paddle provides payment infrastructure, recurring billing, tax compliance, and revenue analytics for SaaS and subscription software companies, acting as a merchant of record.

SaaSFintechDeveloper Tools

Est. Valuation

$500M

$499,999,980 · 5× ARR estimate

Monthly Revenue (MRR)

$8.3M

$8,333,333/mo

Annual Revenue (ARR)

$100M

$99,999,996/yr

Employees

375

Founded

2012

Paddle Revenue History

Revenue history for Paddle from 2020 to 2026.

YearMRRARRYoY GrowthSource
2020$833,000$10,000,000Feb 2020
2022$8,333,333$0-100%Oct 2022

How Paddle Makes Money

transactions

Paddle Funding

Paddle is fully bootstrapped with no outside funding. The company has grown to $99,999,996 ARR organically.

Paddle Founders

Christian Owens

Co-founder & CEO

Harrison

Co-founder

Paddle FAQ

How much does Paddle make?
Paddle generates $8,333,333 in monthly recurring revenue (MRR), which is $99,999,996 annualized (ARR). This revenue figure is self-reported by the founder.
What is Paddle's valuation?
Paddle's estimated valuation is $499,999,980, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Paddle?
Paddle was founded in 2012 by Christian Owens (Co-founder & CEO), Harrison (Co-founder). The company is based in GB.
Is Paddle bootstrapped?
Yes, Paddle is fully bootstrapped with no outside funding. The company has grown to $99,999,996 ARR organically.
What does Paddle do?
Paddle provides payment infrastructure, recurring billing, tax compliance, and revenue analytics for SaaS and subscription software companies, acting as a merchant of record. Paddle operates in the SaaS, Fintech, Developer Tools space.

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How We Estimate Paddle's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.