Plausible Analytics

Plausible Analytics

plausible.io ↗·Estonia·Updated May 28, 2021

Open source, privacy-friendly website analytics platform and lightweight alternative to Google Analytics, charging by page views.

SaaSOpen SourceAnalyticsDeveloper Tools

Est. Valuation

$1.4M

$1,398,000 · 5× ARR estimate

Monthly Revenue (MRR)

$23.3K

$23,300/mo

Annual Revenue (ARR)

$279.6K

$279,600/yr

Employees

2

Founded

2018

Plausible Analytics Revenue History

Revenue history for Plausible Analytics from 2021 to 2026.

YearMRRARRYoY GrowthSource
2021$23,300$0—May 2021

How Plausible Analytics Makes Money

subscriptions

Plausible Analytics Funding

Plausible Analytics is fully bootstrapped with no outside funding. The company has grown to $279,600 ARR organically.

Plausible Analytics Founders

Marko Saric

Co-founder

Uku Täkker

Co-founder

Plausible Analytics FAQ

How much does Plausible Analytics make?
Plausible Analytics generates $23,300 in monthly recurring revenue (MRR), which is $279,600 annualized (ARR). This revenue figure is self-reported by the founder.
What is Plausible Analytics's valuation?
Plausible Analytics's estimated valuation is $1,398,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Plausible Analytics?
Plausible Analytics was founded in 2018 by Marko Saric (Co-founder), Uku Täkker (Co-founder). The company is based in EE.
Is Plausible Analytics bootstrapped?
Yes, Plausible Analytics is fully bootstrapped with no outside funding. The company has grown to $279,600 ARR organically.
What does Plausible Analytics do?
Open source, privacy-friendly website analytics platform and lightweight alternative to Google Analytics, charging by page views. Plausible Analytics operates in the SaaS, Open Source, Analytics space.

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How We Estimate Plausible Analytics's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.