Rokt
Rokt is an e-commerce technology platform that uses AI to optimize the 'transaction moment' — inserting relevant product offers, ads, and upsells into checkout flows for enterprise clients.
Est. Valuation
$850K
$850,020 · 5× ARR estimate
Monthly Revenue (MRR)
$14.2K
$14,167/mo
Annual Revenue (ARR)
$170K
$170,004/yr
Founded
2012
Rokt Revenue History
Revenue history for Rokt from 2018 to 2026.
How Rokt Makes Money
Rokt Funding
Rokt is fully bootstrapped with no outside funding. The company has grown to $170,004 ARR organically.
Rokt Founders
Bruce Buchanan
Co-founder & CEO
Rokt FAQ
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How We Estimate Rokt's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.