Sauce Labs

Sauce Labs

saucelabs.com·United States·Updated Mar 30, 2017

Cloud-based automated testing platform for web and mobile apps, enabling parallel and concurrent testing across browsers, operating systems, and real devices.

SaaSDeveloper ToolsAnalytics

Est. Valuation

$150M

$150,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$2.5M

$2,500,000/mo

Annual Revenue (ARR)

$30M

$30,000,000/yr

Employees

170

Founded

2009

Sauce Labs Revenue History

Revenue history for Sauce Labs from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$2,500,000$30,000,000Mar 2017

How Sauce Labs Makes Money

subscriptions

Sauce Labs Funding

Sauce Labs is fully bootstrapped with no outside funding. The company has grown to $30,000,000 ARR organically.

Sauce Labs Founders

Steve Hazel

Co-founder & CTO

Sauce Labs FAQ

How much does Sauce Labs make?
Sauce Labs generates $2,500,000 in monthly recurring revenue (MRR), which is $30,000,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Sauce Labs's valuation?
Sauce Labs's estimated valuation is $150,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Sauce Labs?
Sauce Labs was founded in 2009 by Steve Hazel (Co-founder & CTO). The company is based in US.
Is Sauce Labs bootstrapped?
Yes, Sauce Labs is fully bootstrapped with no outside funding. The company has grown to $30,000,000 ARR organically as a solo-founder business.
What does Sauce Labs do?
Cloud-based automated testing platform for web and mobile apps, enabling parallel and concurrent testing across browsers, operating systems, and real devices. Sauce Labs operates in the SaaS, Developer Tools, Analytics space.

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How We Estimate Sauce Labs's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.