Simpli.fi
AcquiredProgrammatic advertising platform that brings localized digital ad campaigns to small and local advertisers, media companies, and multi-location brands.
Est. Valuation
$150M
$150,000,000 · 5× ARR estimate
Monthly Revenue (MRR)
$2.5M
$2,500,000/mo
Annual Revenue (ARR)
$30M
$30,000,000/yr
Employees
250
Founded
2010
Simpli.fi Revenue History
Revenue history for Simpli.fi from 2018 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2018 | $2,500,000 | $30,000,000 | — | Dec 2018 |
How Simpli.fi Makes Money
Simpli.fi Funding
Simpli.fi is fully bootstrapped with no outside funding. The company has grown to $30,000,000 ARR organically.
Simpli.fi Founders
Frost Prioleau
Co-founder & CEO
Paul Harrison
Co-founder & CTO
Simpli.fi FAQ
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How We Estimate Simpli.fi's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.