Sorry as a Service

Sorry as a Service

sorryasaservice.com·Estonia·Updated Jun 22, 2018

B2B SaaS platform that enables companies to send personalized handmade gifts (cookies, chocolates, handwritten notes) to customers at scale via API integration with CRMs.

SaaSAPIMarketing

Est. Valuation

$840K

$840,000 · 5× ARR estimate

Monthly Revenue (MRR)

$14K

$14,000/mo

Annual Revenue (ARR)

$168K

$168,000/yr

Employees

8

Founded

2015

Sorry as a Service Revenue History

Revenue history for Sorry as a Service from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$14,000$0Jun 2018

How Sorry as a Service Makes Money

mixed

Sorry as a Service Funding

Sorry as a Service is fully bootstrapped with no outside funding. The company has grown to $168,000 ARR organically.

Sorry as a Service Founders

Indrek

Co-founder

Sorry as a Service FAQ

How much does Sorry as a Service make?
Sorry as a Service generates $14,000 in monthly recurring revenue (MRR), which is $168,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Sorry as a Service's valuation?
Sorry as a Service's estimated valuation is $840,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Sorry as a Service?
Sorry as a Service was founded in 2015 by Indrek (Co-founder). The company is based in EE.
Is Sorry as a Service bootstrapped?
Yes, Sorry as a Service is fully bootstrapped with no outside funding. The company has grown to $168,000 ARR organically as a solo-founder business.
What does Sorry as a Service do?
B2B SaaS platform that enables companies to send personalized handmade gifts (cookies, chocolates, handwritten notes) to customers at scale via API integration with CRMs. Sorry as a Service operates in the SaaS, API, Marketing space.

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How We Estimate Sorry as a Service's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.