Sortable

Sortable

sortable.com·Canada·Updated Dec 6, 2018

Sortable uses machine learning to help online publishers automate ad operations, charging via SaaS CPM tonnage fees and revenue share models.

SaaSAnalyticsMarketingAI

Est. Valuation

$15M

$15,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$250K

$250,000/mo

Annual Revenue (ARR)

$3M

$3,000,000/yr

Employees

60

Founded

2014

Sortable Revenue History

Revenue history for Sortable from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$250,000$3,000,000Dec 2018

How Sortable Makes Money

mixed

Sortable Funding

Sortable is fully bootstrapped with no outside funding. The company has grown to $3,000,000 ARR organically.

Sortable Founders

Chris Reid

CEO

Sortable FAQ

How much does Sortable make?
Sortable generates $250,000 in monthly recurring revenue (MRR), which is $3,000,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Sortable's valuation?
Sortable's estimated valuation is $15,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Sortable?
Sortable was founded in 2014 by Chris Reid (CEO). The company is based in CA.
Is Sortable bootstrapped?
Yes, Sortable is fully bootstrapped with no outside funding. The company has grown to $3,000,000 ARR organically as a solo-founder business.
What does Sortable do?
Sortable uses machine learning to help online publishers automate ad operations, charging via SaaS CPM tonnage fees and revenue share models. Sortable operates in the SaaS, Analytics, Marketing space.

Companies Similar to Sortable

SaaS companies with similar tags and business models.

How We Estimate Sortable's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.