StoryTap

StoryTap

storytap.com·Canada·Updated Sep 16, 2018

DIY video platform that enables marketers to collect and distribute authentic video product reviews, testimonials, and customer stories at scale.

SaaSMarketingContent

Est. Valuation

$1.4M

$1,380,000 · 5× ARR estimate

Monthly Revenue (MRR)

$23K

$23,000/mo

Annual Revenue (ARR)

$276K

$276,000/yr

Employees

5

Founded

2015

StoryTap Revenue History

Revenue history for StoryTap from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$23,000$0Sep 2018

How StoryTap Makes Money

subscriptions

StoryTap Funding

StoryTap is fully bootstrapped with no outside funding. The company has grown to $276,000 ARR organically.

StoryTap Founders

Bernadette Butler

CEO & Co-founder

StoryTap FAQ

How much does StoryTap make?
StoryTap generates $23,000 in monthly recurring revenue (MRR), which is $276,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is StoryTap's valuation?
StoryTap's estimated valuation is $1,380,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded StoryTap?
StoryTap was founded in 2015 by Bernadette Butler (CEO & Co-founder). The company is based in CA.
Is StoryTap bootstrapped?
Yes, StoryTap is fully bootstrapped with no outside funding. The company has grown to $276,000 ARR organically as a solo-founder business.
What does StoryTap do?
DIY video platform that enables marketers to collect and distribute authentic video product reviews, testimonials, and customer stories at scale. StoryTap operates in the SaaS, Marketing, Content space.

Companies Similar to StoryTap

SaaS companies with similar tags and business models.

How We Estimate StoryTap's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.