The SaaS Co
Berlin-based B2B lead generation agency providing end-to-end appointment setting for SaaS and tech companies via email outreach, lead qualification, and a subscription plus success-fee model; also developing Lisa, an AI email-drafting assistant.
Est. Valuation
$5.4M
$5,400,000 · 5× ARR estimate
Monthly Revenue (MRR)
$90K
$90,000/mo
Annual Revenue (ARR)
$1.1M
$1,080,000/yr
Employees
31
Founded
2014
The SaaS Co Revenue History
Revenue history for The SaaS Co from 2017 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2017 | $90,000 | $600,000 | — | Mar 2017 |
How The SaaS Co Makes Money
The SaaS Co Funding
The SaaS Co is fully bootstrapped with no outside funding. The company has grown to $1,080,000 ARR organically.
The SaaS Co Founders
Peter Schlecht
CEO & Founder
The SaaS Co FAQ
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How We Estimate The SaaS Co's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.