The SaaS Co

The SaaS Co

thesaasco.com·Germany·Updated Mar 25, 2017

Berlin-based B2B lead generation agency providing end-to-end appointment setting for SaaS and tech companies via email outreach, lead qualification, and a subscription plus success-fee model; also developing Lisa, an AI email-drafting assistant.

AgencyMarketingAISaaS

Est. Valuation

$5.4M

$5,400,000 · 5× ARR estimate

Monthly Revenue (MRR)

$90K

$90,000/mo

Annual Revenue (ARR)

$1.1M

$1,080,000/yr

Employees

31

Founded

2014

The SaaS Co Revenue History

Revenue history for The SaaS Co from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$90,000$600,000Mar 2017

How The SaaS Co Makes Money

mixed

The SaaS Co Funding

The SaaS Co is fully bootstrapped with no outside funding. The company has grown to $1,080,000 ARR organically.

The SaaS Co Founders

Peter Schlecht

CEO & Founder

The SaaS Co FAQ

How much does The SaaS Co make?
The SaaS Co generates $90,000 in monthly recurring revenue (MRR), which is $1,080,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is The SaaS Co's valuation?
The SaaS Co's estimated valuation is $5,400,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded The SaaS Co?
The SaaS Co was founded in 2014 by Peter Schlecht (CEO & Founder). The company is based in DE.
Is The SaaS Co bootstrapped?
Yes, The SaaS Co is fully bootstrapped with no outside funding. The company has grown to $1,080,000 ARR organically as a solo-founder business.
What does The SaaS Co do?
Berlin-based B2B lead generation agency providing end-to-end appointment setting for SaaS and tech companies via email outreach, lead qualification, and a subscription plus success-fee model; also developing Lisa, an AI email-drafting assistant. The SaaS Co operates in the Agency, Marketing, AI space.

How We Estimate The SaaS Co's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.