Troove
B2B SaaS platform that uses alumni data and a matching quiz to help colleges recruit better-fit students, sold as an annual subscription to universities.
Est. Valuation
$750K
$750,000 · 5× ARR estimate
Monthly Revenue (MRR)
$12.5K
$12,500/mo
Annual Revenue (ARR)
$150K
$150,000/yr
Employees
3
Founded
2020
Troove Revenue History
Revenue history for Troove from 2023 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2023 | $12,500 | $150,000 | — | Sep 2023 |
How Troove Makes Money
Troove Funding
Troove is fully bootstrapped with no outside funding. The company has grown to $150,000 ARR organically.
Troove Founders
Dave Hurwitz
Founder
Troove FAQ
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How We Estimate Troove's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.