Vainu

Vainu

vainu.com·Finland·Updated Nov 10, 2022

B2B firmographic data platform that collects and integrates company data into CRMs, marketing automation tools, and data warehouses for RevOps teams.

SaaSAnalyticsMarketingAPI

Est. Valuation

$60M

$60,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$1M

$1,000,000/mo

Annual Revenue (ARR)

$12M

$12,000,000/yr

Employees

140

Founded

2014

Vainu Revenue History

Revenue history for Vainu from 2019 to 2026.

YearMRRARRYoY GrowthSource
2019$1,250,000$15,000,000Oct 2019
2022$1,000,000$12,000,000-20%Nov 2022

How Vainu Makes Money

subscriptions

Vainu Funding

Vainu is fully bootstrapped with no outside funding. The company has grown to $12,000,000 ARR organically.

Vainu Founders

Pietari Suvanto

Co-founder & CEO

Vainu FAQ

How much does Vainu make?
Vainu generates $1,000,000 in monthly recurring revenue (MRR), which is $12,000,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Vainu's valuation?
Vainu's estimated valuation is $60,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Vainu?
Vainu was founded in 2014 by Pietari Suvanto (Co-founder & CEO). The company is based in FI.
Is Vainu bootstrapped?
Yes, Vainu is fully bootstrapped with no outside funding. The company has grown to $12,000,000 ARR organically as a solo-founder business.
What does Vainu do?
B2B firmographic data platform that collects and integrates company data into CRMs, marketing automation tools, and data warehouses for RevOps teams. Vainu operates in the SaaS, Analytics, Marketing space.

How We Estimate Vainu's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.