Betterment
Online automated investment advisor (robo-advisor) that manages diversified portfolios with tax optimization, automatic rebalancing, and dividend shielding at a 0.25% annual AUM fee.
Est. Valuation
$102.5M
$102,499,980 · 5× ARR estimate
Monthly Revenue (MRR)
$1.7M
$1,708,333/mo
Annual Revenue (ARR)
$20.5M
$20,499,996/yr
Employees
220
Founded
2008
Betterment Revenue History
Revenue history for Betterment from 2017 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2017 | $1,708,333 | $20,500,000 | — | May 2017 |
How Betterment Makes Money
Betterment Funding
Betterment is fully bootstrapped with no outside funding. The company has grown to $20,499,996 ARR organically.
Betterment Founders
Jon Stein
CEO & Founder
Sean
Co-founder
Eli
Co-founder
Betterment FAQ
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How We Estimate Betterment's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.