Cello
All-in-one referral platform that allows B2B SaaS companies to launch user and partner referral programs within their products.
Est. Valuation
$12.5M
$12,499,980 · 5× ARR estimate
Monthly Revenue (MRR)
$208.3K
$208,333/mo
Annual Revenue (ARR)
$2.5M
$2,499,996/yr
Employees
19
Founded
2022
Cello Revenue History
Revenue history for Cello from 2025 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2025 | $208,333 | $2,500,000 | — | May 2025 |
How Cello Makes Money
Cello Funding
Cello is fully bootstrapped with no outside funding. The company has grown to $2,499,996 ARR organically.
Cello Founders
Stefan Bader
Founder
Cello FAQ
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How We Estimate Cello's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.