Choozle

Choozle

choozle.com·United States·Updated Jul 23, 2017

Self-service digital advertising platform for agencies offering programmatic ad buying with a SaaS subscription plus percentage-of-ad-spend revenue model.

SaaSMarketingAnalyticsAPI

Est. Valuation

$50M

$49,999,980 · 5× ARR estimate

Monthly Revenue (MRR)

$833.3K

$833,333/mo

Annual Revenue (ARR)

$10M

$9,999,996/yr

Employees

50

Founded

2012

Choozle Revenue History

Revenue history for Choozle from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$833,333$10,000,000Jul 2017

How Choozle Makes Money

mixed

Choozle Funding

Choozle is fully bootstrapped with no outside funding. The company has grown to $9,999,996 ARR organically.

Choozle Founders

Andrew Fischer

CEO

Choozle FAQ

How much does Choozle make?
Choozle generates $833,333 in monthly recurring revenue (MRR), which is $9,999,996 annualized (ARR). This revenue figure is self-reported by the founder.
What is Choozle's valuation?
Choozle's estimated valuation is $49,999,980, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Choozle?
Choozle was founded in 2012 by Andrew Fischer (CEO). The company is based in US.
Is Choozle bootstrapped?
Yes, Choozle is fully bootstrapped with no outside funding. The company has grown to $9,999,996 ARR organically as a solo-founder business.
What does Choozle do?
Self-service digital advertising platform for agencies offering programmatic ad buying with a SaaS subscription plus percentage-of-ad-spend revenue model. Choozle operates in the SaaS, Marketing, Analytics space.

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How We Estimate Choozle's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.