Honestly

Honestly

honesty.com·Germany·Updated Jul 10, 2022

Cologne-based HR SaaS platform that helps enterprises understand employee needs and motivations through surveys, internal communications, and feedback tools.

SaaSAnalyticsProductivity

Est. Valuation

$7.8M

$7,800,000 · 5× ARR estimate

Monthly Revenue (MRR)

$130K

$130,000/mo

Annual Revenue (ARR)

$1.6M

$1,560,000/yr

Employees

12

Founded

2012

Honestly Revenue History

Revenue history for Honestly from 2022 to 2026.

YearMRRARRYoY GrowthSource
2022$130,000$1,560,000Jul 2022

How Honestly Makes Money

subscriptions

Honestly Funding

Honestly is fully bootstrapped with no outside funding. The company has grown to $1,560,000 ARR organically.

Honestly Founders

Mateo Fruttental

CEO

Unknown Co-founder 1

Co-founder

Unknown Co-founder 2

Co-founder

Honestly FAQ

How much does Honestly make?
Honestly generates $130,000 in monthly recurring revenue (MRR), which is $1,560,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Honestly's valuation?
Honestly's estimated valuation is $7,800,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Honestly?
Honestly was founded in 2012 by Mateo Fruttental (CEO), Unknown Co-founder 1 (Co-founder), Unknown Co-founder 2 (Co-founder). The company is based in DE.
Is Honestly bootstrapped?
Yes, Honestly is fully bootstrapped with no outside funding. The company has grown to $1,560,000 ARR organically.
What does Honestly do?
Cologne-based HR SaaS platform that helps enterprises understand employee needs and motivations through surveys, internal communications, and feedback tools. Honestly operates in the SaaS, Analytics, Productivity space.

How We Estimate Honestly's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.