Honestly
Cologne-based HR SaaS platform that helps enterprises understand employee needs and motivations through surveys, internal communications, and feedback tools.
Est. Valuation
$7.8M
$7,800,000 · 5× ARR estimate
Monthly Revenue (MRR)
$130K
$130,000/mo
Annual Revenue (ARR)
$1.6M
$1,560,000/yr
Employees
12
Founded
2012
Honestly Revenue History
Revenue history for Honestly from 2022 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2022 | $130,000 | $1,560,000 | — | Jul 2022 |
How Honestly Makes Money
Honestly Funding
Honestly is fully bootstrapped with no outside funding. The company has grown to $1,560,000 ARR organically.
Honestly Founders
Mateo Fruttental
CEO
Unknown Co-founder 1
Co-founder
Unknown Co-founder 2
Co-founder
Honestly FAQ
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How We Estimate Honestly's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.