ActiveCampaign

ActiveCampaign

activecampaign.com·United States·Updated Aug 27, 2024

Email marketing and marketing automation platform serving SMBs and mid-market companies with CRM, segmentation, and automation tools.

SaaSMarketingAnalyticsProductivity

Est. Valuation

$825M

$825,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$13.8M

$13,750,000/mo

Annual Revenue (ARR)

$165M

$165,000,000/yr

Founded

2003

ActiveCampaign Revenue History

Revenue history for ActiveCampaign from 2024 to 2026.

YearMRRARRYoY GrowthSource
2024$13,750,000$165,000,000Aug 2024

How ActiveCampaign Makes Money

subscriptions

ActiveCampaign Funding

ActiveCampaign is fully bootstrapped with no outside funding. The company has grown to $165,000,000 ARR organically.

ActiveCampaign Founders

Jason VandeBoom

Founder

ActiveCampaign FAQ

How much does ActiveCampaign make?
ActiveCampaign generates $13,750,000 in monthly recurring revenue (MRR), which is $165,000,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is ActiveCampaign's valuation?
ActiveCampaign's estimated valuation is $825,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded ActiveCampaign?
ActiveCampaign was founded in 2003 by Jason VandeBoom (Founder). The company is based in US.
Is ActiveCampaign bootstrapped?
Yes, ActiveCampaign is fully bootstrapped with no outside funding. The company has grown to $165,000,000 ARR organically as a solo-founder business.
What does ActiveCampaign do?
Email marketing and marketing automation platform serving SMBs and mid-market companies with CRM, segmentation, and automation tools. ActiveCampaign operates in the SaaS, Marketing, Analytics space.

Companies Similar to ActiveCampaign

SaaS companies with similar tags and business models.

How We Estimate ActiveCampaign's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.