Centro

Centro

centro.net·United States·Updated Jul 15, 2019

Enterprise software platform for digital media buying, providing programmatic advertising, real-time bidding, workflow automation, and financial management for media agencies and brands.

SaaSMarketingAnalyticsProductivity

Est. Valuation

$700M

$700,020,000 · 5× ARR estimate

Monthly Revenue (MRR)

$11.7M

$11,667,000/mo

Annual Revenue (ARR)

$140M

$140,004,000/yr

Employees

700

Founded

2001

Centro Revenue History

Revenue history for Centro from 2019 to 2026.

YearMRRARRYoY GrowthSource
2019$11,667,000$140,000,000Jul 2019

How Centro Makes Money

mixed

Centro Funding

Centro is fully bootstrapped with no outside funding. The company has grown to $140,004,000 ARR organically.

Centro Founders

Shawn Riegsecker

CEO & Founder

Centro FAQ

How much does Centro make?
Centro generates $11,667,000 in monthly recurring revenue (MRR), which is $140,004,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Centro's valuation?
Centro's estimated valuation is $700,020,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Centro?
Centro was founded in 2001 by Shawn Riegsecker (CEO & Founder). The company is based in US.
Is Centro bootstrapped?
Yes, Centro is fully bootstrapped with no outside funding. The company has grown to $140,004,000 ARR organically as a solo-founder business.
What does Centro do?
Enterprise software platform for digital media buying, providing programmatic advertising, real-time bidding, workflow automation, and financial management for media agencies and brands. Centro operates in the SaaS, Marketing, Analytics space.

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How We Estimate Centro's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.