Howwe

Howwe

howwe.io·Sweden·Updated Jun 28, 2023

Enterprise execution software that helps CEOs digitally align and execute company strategy across all departments and employees.

SaaSProductivityAnalytics

Est. Valuation

$25.5M

$25,500,000 · 5× ARR estimate

Monthly Revenue (MRR)

$425K

$425,000/mo

Annual Revenue (ARR)

$5.1M

$5,100,000/yr

Employees

30

Founded

2012

Howwe Revenue History

Revenue history for Howwe from 2023 to 2026.

YearMRRARRYoY GrowthSource
2023$425,000$5,100,000Jun 2023

How Howwe Makes Money

subscriptions

Howwe Funding

Howwe is fully bootstrapped with no outside funding. The company has grown to $5,100,000 ARR organically.

Howwe Founders

Ulf

Founder

Howwe FAQ

How much does Howwe make?
Howwe generates $425,000 in monthly recurring revenue (MRR), which is $5,100,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Howwe's valuation?
Howwe's estimated valuation is $25,500,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Howwe?
Howwe was founded in 2012 by Ulf (Founder). The company is based in SE.
Is Howwe bootstrapped?
Yes, Howwe is fully bootstrapped with no outside funding. The company has grown to $5,100,000 ARR organically as a solo-founder business.
What does Howwe do?
Enterprise execution software that helps CEOs digitally align and execute company strategy across all departments and employees. Howwe operates in the SaaS, Productivity, Analytics space.

How We Estimate Howwe's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.