Palo Alto Software

Palo Alto Software

paloalto.com ↗·United States·Updated Apr 29, 2020

SaaS business planning and financial management software company serving SMBs, offering LivePlan, bplans.com (free content), and other tools.

SaaSProductivityAnalytics

Est. Valuation

$70M

$70,000,020 · 5× ARR estimate

Monthly Revenue (MRR)

$1.2M

$1,166,667/mo

Annual Revenue (ARR)

$14M

$14,000,004/yr

Employees

80

Founded

1987

Palo Alto Software Revenue History

Revenue history for Palo Alto Software from 2020 to 2026.

YearMRRARRYoY GrowthSource
2020$1,166,667$14,000,000—Apr 2020

How Palo Alto Software Makes Money

subscriptions

Palo Alto Software Funding

Palo Alto Software is fully bootstrapped with no outside funding. The company has grown to $14,000,004 ARR organically.

Palo Alto Software Founders

Sabrina Parsons

CEO

Palo Alto Software FAQ

How much does Palo Alto Software make?
Palo Alto Software generates $1,166,667 in monthly recurring revenue (MRR), which is $14,000,004 annualized (ARR). This revenue figure is self-reported by the founder.
What is Palo Alto Software's valuation?
Palo Alto Software's estimated valuation is $70,000,020, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Palo Alto Software?
Palo Alto Software was founded in 1987 by Sabrina Parsons (CEO). The company is based in US.
Is Palo Alto Software bootstrapped?
Yes, Palo Alto Software is fully bootstrapped with no outside funding. The company has grown to $14,000,004 ARR organically as a solo-founder business.
What does Palo Alto Software do?
SaaS business planning and financial management software company serving SMBs, offering LivePlan, bplans.com (free content), and other tools. Palo Alto Software operates in the SaaS, Productivity, Analytics space.

Companies Similar to Palo Alto Software

SaaS companies with similar tags and business models.

Epicor Software Corporation

Epicor Software Corporation

$83.3M/moUS
Egnyte

Egnyte

$25M/moUS
Bullhorn

Bullhorn

$16.7M/moUS
Pendo

Pendo

$16.7M/moUS
ActiveCampaign

ActiveCampaign

$13.8M/moUS
Talend

Talend

$12.5M/moUS

How We Estimate Palo Alto Software's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.