Plista

Plista

Acquired
plista.com·Germany·Updated Feb 14, 2018

Global adtech company providing content recommendation, sponsored ads, and publisher monetization tools to 4,500 premium publishers across 25+ markets.

SaaSMarketingAnalyticsAPI

Est. Valuation

$18M

$18,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$300K

$300,000/mo

Annual Revenue (ARR)

$3.6M

$3,600,000/yr

Founded

2008

Plista Revenue History

Revenue history for Plista from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$300,000$3,600,000Feb 2018

How Plista Makes Money

marketplace

Plista Funding

Plista is fully bootstrapped with no outside funding. The company has grown to $3,600,000 ARR organically.

Plista Founders

Michel Gagnon

CEO

Plista FAQ

How much does Plista make?
Plista generates $300,000 in monthly recurring revenue (MRR), which is $3,600,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Plista's valuation?
Plista's estimated valuation is $18,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Plista?
Plista was founded in 2008 by Michel Gagnon (CEO). The company is based in DE.
Is Plista bootstrapped?
Yes, Plista is fully bootstrapped with no outside funding. The company has grown to $3,600,000 ARR organically as a solo-founder business.
What does Plista do?
Global adtech company providing content recommendation, sponsored ads, and publisher monetization tools to 4,500 premium publishers across 25+ markets. Plista operates in the SaaS, Marketing, Analytics space.

How We Estimate Plista's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.