Shift

Shift

tryshift.com·Canada·Updated Apr 26, 2017

Desktop productivity app that lets users switch between multiple Gmail and Google accounts with a unified interface for mail, calendar, and Drive.

SaaSProductivity

Est. Valuation

$80K

$79,980 · 5× ARR estimate

Monthly Revenue (MRR)

$1.3K

$1,333/mo

Annual Revenue (ARR)

$16K

$15,996/yr

Founded

2016

Shift Revenue History

Revenue history for Shift from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$1,333$16,000Apr 2017

How Shift Makes Money

subscriptions

Shift Funding

Shift is fully bootstrapped with no outside funding. The company has grown to $15,996 ARR organically.

Shift Founders

Tobyn Sowden

CEO

Shift FAQ

How much does Shift make?
Shift generates $1,333 in monthly recurring revenue (MRR), which is $15,996 annualized (ARR). This revenue figure is self-reported by the founder.
What is Shift's valuation?
Shift's estimated valuation is $79,980, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Shift?
Shift was founded in 2016 by Tobyn Sowden (CEO). The company is based in CA.
Is Shift bootstrapped?
Yes, Shift is fully bootstrapped with no outside funding. The company has grown to $15,996 ARR organically as a solo-founder business.
What does Shift do?
Desktop productivity app that lets users switch between multiple Gmail and Google accounts with a unified interface for mail, calendar, and Drive. Shift operates in the SaaS, Productivity space.

How We Estimate Shift's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.