Active Demand
Marketing automation SaaS platform for agencies, offering campaign reuse, prospect tracking, call tracking, and full journey attribution.
Est. Valuation
$12M
$12,000,000 · 5× ARR estimate
Monthly Revenue (MRR)
$200K
$200,000/mo
Annual Revenue (ARR)
$2.4M
$2,400,000/yr
Employees
50
Founded
2014
Active Demand Revenue History
Revenue history for Active Demand from 2019 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2019 | $200,000 | $2,400,000 | — | Jan 2019 |
How Active Demand Makes Money
Active Demand Funding
Active Demand is fully bootstrapped with no outside funding. The company has grown to $2,400,000 ARR organically.
Active Demand Founders
Sean Leonard
CEO & Co-founder
Active Demand FAQ
How much does Active Demand make?
What is Active Demand's valuation?
Who founded Active Demand?
Is Active Demand bootstrapped?
What does Active Demand do?
Companies Similar to Active Demand
SaaS companies with similar tags and business models.
How We Estimate Active Demand's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.