Hootsuite
Hootsuite is a social media management platform that helps businesses schedule, publish, and analyze content across social media channels.
Est. Valuation
$2B
$1,999,999,980 · 5× ARR estimate
Monthly Revenue (MRR)
$33.3M
$33,333,333/mo
Annual Revenue (ARR)
$400M
$399,999,996/yr
Founded
2008
Hootsuite Revenue History
Revenue history for Hootsuite from 2024 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2024 | $33,333,333 | $400,000,000 | — | Oct 2024 |
How Hootsuite Makes Money
Hootsuite Funding
Hootsuite is fully bootstrapped with no outside funding. The company has grown to $399,999,996 ARR organically.
Hootsuite Founders
Ryan Holmes
Founder
Irina Novoselsky
CEO
Hootsuite FAQ
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How We Estimate Hootsuite's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.