Brandwatch

Brandwatch

brandwatch.com·United Kingdom·Updated Feb 23, 2018

Social media analytics and listening platform that crawls 80M+ websites and social feeds to help enterprise brands monitor their reputation and competitors in real time.

SaaSAnalyticsSocial MediaMarketing

Est. Valuation

$300M

$300,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$5M

$5,000,000/mo

Annual Revenue (ARR)

$60M

$60,000,000/yr

Employees

420

Founded

2007

Brandwatch Revenue History

Revenue history for Brandwatch from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$5,000,000$60,000,000Feb 2018

How Brandwatch Makes Money

subscriptions

Brandwatch Funding

Brandwatch is fully bootstrapped with no outside funding. The company has grown to $60,000,000 ARR organically.

Brandwatch Founders

Giles Palmer

Founder & CEO

Brandwatch FAQ

How much does Brandwatch make?
Brandwatch generates $5,000,000 in monthly recurring revenue (MRR), which is $60,000,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Brandwatch's valuation?
Brandwatch's estimated valuation is $300,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Brandwatch?
Brandwatch was founded in 2007 by Giles Palmer (Founder & CEO). The company is based in GB.
Is Brandwatch bootstrapped?
Yes, Brandwatch is fully bootstrapped with no outside funding. The company has grown to $60,000,000 ARR organically as a solo-founder business.
What does Brandwatch do?
Social media analytics and listening platform that crawls 80M+ websites and social feeds to help enterprise brands monitor their reputation and competitors in real time. Brandwatch operates in the SaaS, Analytics, Social Media space.

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How We Estimate Brandwatch's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.